There is a lot of misconception about Google AdSense; many marketers see it as one of the most rudimentary ways to monetize your site. As such many markets prefer to build affiliate sites, spend an age writing sales driven content, building email lists to try and sell on the back end, but the most important aspect of getting the sale is completely taking out of their hands, once you send traffic to the merchant they are the ones you have to rely on to push your traffic through their checkout page. If the merchant you are promoting has a poor sales funnel you will suffer.
This is not the case with AdSense, once you get the click then your job is done and your money is in the bank of Google.
When you build a site around AdSense in many ways it’s different to that of an affiliate site. The perfect traffic for an Ad Sense site is click happy information hungry searchers. This is not the case for an affiliate site, most affiliates will target traffic that are close to making a purchase and hopefully they are just looking for some final reassurances that the product they plan to buy will meet their needs. These typical searches can include “reviews” “best price” or one of favourites is “warranty” for instance how long is the warranty on a Sony camcorder. As you can imagine these keywords get a tiny amount of searches every month but they are super targeted and can lead to the highest conversions.
If you target these types of searches with an AdSense site you may not get enough traffic to make the site pay and as the searchers have a very specific goal you will often find that they are unwilling to click on your ad.
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